In today’s rapidly advancing digital business landscape, the roles of search and AI-powered search are shifting. While traditional search experiences often struggle with challenges like irrelevant results and inconsistent filtering, AI-powered search offers promising capabilities to better understand user intent and retrieve conceptually relevant information. At the same time, the emergence of generative AI models is presenting new possibilities to create original content.
This blog compares and contrasts features and use cases of AI-powered search versus generative AI, while also highlighting the practical considerations around cost and implementation. Understanding the strengths and limitations of these technologies is crucial for organizations looking to leverage the power of AI to improve access to information while promoting content creation.